UX trends to look out for in 2019
The onset of 2018 came with a fresh wave of trends such as data-driven UX, the accentuated role of UX researcher, the introduction of a trending buzzword ‘DesignOps’, and privacy by design in the light of GDPR.
Every year such trends come into being and define the graphs of the designing business.
But what is in store for UX in 2019?
Voice UI is definitely going to be the most talked term in 2019. But here are the top FIVE UX trends that are expected to transform the market in 2019.
Design has made our world more transparent and interconnected, posing new opportunities for every business.
1. Business Success
It is a proven fact that UX drives business success. This McKinsey report highlights the business value of design and reassures the belief in how strong design can lead to disruptive and sustained commercial success in digital, physical, and service settings.
Almost 300 different companies over a 5 year period were being tracked and awarded with a McKinsey Design Index (MDI) score. The results were astonishing as the companies with a great MDI score performed better financially than the companies with lower MDI.
In 2019, designers are expected to contribute to making data-driven designs, a positive design shift. UX will be incorporated on a strategic level and businesses will soon recognize how crucial UX is.
The direct connection of how a good design contributes to business success is now recognized by many brands and they are shifting their focus to the design methodology.
2. Storytelling promises a competitive edge
Create compelling stories. Period.
Brands should now focus on creating an experience which is memorable rather than just a good user experience. In 2019, sub-par UX will not thrive and users will replace you at the first chance that he gets.
Opt for new and innovative ways to advance and differentiate yourself, which is why ‘Storytelling in UX’ will be a trending concept in 2019.
A research shows that stories leave a great impact on your mind and last for a considerably long time. With a story narration going on, the neural activity in the brain increases five-fold and makes it more likely to remember and absorb the message that it conveys.
To translate the user value into reality, UX designers will increasingly be using storytelling to create products and experience that connect to users at a deeper level. Now, the major challenge for UX designers will be to align UX trends and incorporate storytelling into the design processes.
3. Accentuated value of UX writer
UX writer is of the trending job roles the field of design, especially with giants like Google, YouTube, and Amazon. But why this sudden demand for UX writers?
Big brands have come to realize that copy is as important as the overall design of the product such as prototypes, wireframes, and UI elements. In today’s competitive world, even the smallest change of micro copy shapes the UX.
The voice or tone of a UI design is equally influential as the typography, colors, and information architecture. Thus it is essential for designers to work closely with UX writers.
Also, with the rise of chatbots, virtual assistants, and voice technology it is necessary to master the art of drafting the right message and picking the right words.
4. Voice UI: The obsession continues
In its report, Deloitte Global predicts that the smart speaker industry will touch a growth rate of 63% thus making it the fastest-growing connected device category across the world in 2019.
This is a great opportunity for the design industry as now with this level of product reach, users will demand more than basic functions such as playing music and checking the weather. Now, designers are expected to build user-friendly voice applications which are useful and deliver an awesome voice experience. Seamless UX clubbed with a flawless design will go a long way in the smart speaker industry.
Very soon, designers will be expected to master the art of voice user interface design. This will come with a challenge of learning how to strike a perfect balance between usability and security of voice UI apps. But 2019 is definitely going to be the year of voice UI.
5. Device-agnostic experiences: DevOps
DevOps is the new buzzword in the market to get your hands on. It is a freshly baked answer to responsive design.
With the advent of voice assistants and the wearables, designers practically have to think of the user’s journey as a whole rather than just about the devices being used.
This is exactly what device-agnostic design experience caters to. Through this process, a continuous user journey is created which is capable of seamlessly passing through various touch points like a smartphone, a smart speaker, or a laptop.
DevOps is adaptable and agile. It helps in creating the whole user journey with the greatest of ease. It is predicted that the brands who set their focus on the whole user journey and not just on the devices will leave an imprint in 2019.
Thus, these trends seem very promising and gives UX a whole new outlook for 2019. And as a promising young agency, we are all set to create some landmark changes in the field of UX.
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